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Home » Blogging 101: What is Killing Your Content Traffic?

Blogging 101: What is Killing Your Content Traffic?

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To communicate ideas, build credibility, and attract new visitors, blogging has rapidly evolved into a crucial medium for both people and businesses. It’s a great platform for reaching out to people all over the world, and if you play your cards right, you can amass a loyal fan base. But the truth lies that not each blog will become a huge hit. Many bloggers experience dissatisfaction and frustration because their traffic drops after making one of several common mistakes. In this introduction to blogging, we’ll look at the most common blunders that can destroy your blog’s traffic and give you concrete advice on how to fix them. If you want to know how to keep your blog successful, whether you’re an experienced blogger or just getting started, read on.

You Have Given Up Too Soon

Imperativeness is a trait shared by the vast majority of business owners. The desire to see fruition from one’s labor is universal. In reality, I’d like to think that for a lot of us, the vicious circle of exertion > outcomes > expansion > investing of effort is what inspires and encourages us. We would be lost without it. If you offer a kid a choice between having one candy bar now and candy bars tomorrow, nearly all of them will choose the one candy bar now. Our society and our species value instant gratification.

The Issue is That Blogging Takes Time and Dedication

You are making an investment in subject matter that will bring in a slow drip of new blog readers each day for the foreseeable future. It’s highly unlikely that a new blog will be lucrative for its creator in the first twelve months. Even fewer people can make money with a blog in less than 6 months. Those who can do so typically spend a lot of money on marketing and promotion and have already established themselves through other means. If you’re wondering how long it takes to see results from your blog, the average is between one and two years.

No One Cares About Your Obsolete Content

Quite often the problem doesn’t lie with the content that isn’t ranking; rather, it’s that it no longer ranks. Perhaps you once held a lofty position, but over time you’ve fallen in the rankings.

The fact that your content becomes stale is a major contributor. As time passes, the relevance of a work’s references declines, its sources relocate or disappear, its terminology evolves, and its conclusions become defunct. It can quickly render previously relevant content obsolete in dynamic fields.

There is currently no quick fix for this problem. You should do what you can to bring your content up-to-date, but that can be difficult if you have a sizable, long-running blog. Luckily, you only need to maintain the top 20% of your material to continue generating value from the rest.

The Lack of a Promotion

It’s been a long time since someone managed to launch an effective website with no advertising whatsoever and watch it steadily expand over time. Promotion is essential for the success of modern websites. You can endorse your website by using the success of your existing business. You’ll still need to put some money into advertising, though, if you want people to read your blog.

A Budget for Content Promotion is the Answer

Start using social media to connect with your audience and watch your following expand. Make contact with related blogs and propose writing for them. Meet up with other website owners and build a community.

You must market your blog in at least a few of the numerous available ways to see any results. Another way would be to purchase monthly subscriptions at an affordable price to have content strategists contextually promote your blogs on their sites, visit this page for more information.

The Lack of Consistency

Just how frequently should blog entries be made? Even if you don’t have the resources to produce 15,000–20,000 words of content per week, some swear by publishing new material every day. Others update once a week. I’ve seen popular blogs that only update once a month. The key is to be consistent.

Your Site Is Cluttered With Spam

Material that has been spun, content that contains spammy key phrases, content that contains shrouded links or cluttered reroutes, pages that contain multiple layers of advertisements, pages with hidden content, and articles with only 200 words of the content are all forms of junk or of such minimal value that they’re not valuable enough to index. In the same vein as using duplicate content, just don’t.

The Loading Time of Your Site is Too Slow

The website may have been indexed, but it might not have been ranked, for a variety of reasons. The site’s loading time is a primary concern. In the past, when people relied on dial-up and slow mobile broadband, long wait periods were the norm. It’s common knowledge now that users will abandon a website if it takes more than 2 seconds to fully load. If it ends up taking over 4 or 5 seconds, upwards of two-thirds of your site’s users will leave. If it takes any longer, your webpage may as well cease to exist.

Poor web hosting services have no justification in today’s market when fast, dependable web hosting is so affordably priced. Also, having a badly coded website is no longer an acceptable reason, as there are plenty of free and paid structures and templates available to help you out. All problems can be resolved with one of the available tools.

Your Material Is Poor Quality

All of the above are red flags for poor content quality; for example, articles that are too short, overuse of keywords, and so forth. There is, nevertheless, a large middle ground where your content’s quality isn’t bad enough to get you deindexed but still keeps your rankings very minimal. Since it is measured against other forms of original content in the same field, it borders on the individual experience. I suggest learning what constitutes “low quality” content and working to improve areas where you find it in your writing.

Try Searching for It and Read What Comes Up First

Do you like it? Is it superior to what you’ve written? If that’s the case, you probably won’t be able to beat its ranking. Aside from the quality of the content itself, other factors affect SEO. If a low-quality webpage has been around for 10 years and has amassed millions of backlinks, while a high-quality site with only 5 blog articles and 10 links is only a month old, the low-quality site is more likely to rank higher. There are several algorithms in place at Google to assess the value of a content item, and higher quality content will always appear higher in search results.

How To Boost Your Blogs

Connect With People

Your efforts to expand your group of web publishers should continue today, tomorrow, the week after next, and the year after that. Bloggers, web journalists, and other influential users of social media will have the readers you seek. What’s the best way to meet influential people online and grow your network? I have two, in fact, and you should use them both:

Act like a Normal Human to Engage With Your Readers

You need to make yourself interesting to others, which means producing content that is both engaging and informative. Furthermore, you should be someone who other people find tolerable. Also, don’t limit yourself to building relationships with major publishing houses. These are great, but you should also look into building relationships with publishing companies that have audiences similar to your own.

Building professional relationships does not require groveling in front of people you find unpleasant. Building bonds with publishing houses that share your interests should be your top priority. Time well spent is time well spent with individuals you like and honour.

Make It Easy to Share

  • Make it simple for people to share your awesome content as you expand your network.
  • Make it easy on the eyes.
  • Create an attention-grabbing headline for it.
  • Facilitate the act of sharing on various online platforms.
  • Make it fun and helpful for the reader.

Examine the content that is widely shared on the websites you like. Make an effort to mimic that, not only in terms of flashy components like a Buzzworthy-style title but also in terms of providing your viewers with an engaging and memorable experience they will want to tell their friends about.

No One Likes a Clone

It’s impossible to successfully promote old, recycled material. And that’s assuming you can make it engaging and helpful. Despite how interesting the headlines may be.

A Distinct Tone is Required for Your Writing

There must be an angle taken. You need a cause that you can fight for. You must have a distinguishing feature—something unique about your style, approach, and material. There’s always a means of standing out, no matter how saturated and oversaturated your subject may be. However, the effort is required. Writing requires concentration, deliberation, and, often, extensive wordage. There’s constantly a way out, though.